Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Latest briefs

Industry

Lazy 3-day weekend poll ~ open thread, late July 2026

We’re marking (mourning? celebrating?) the last weekend in July with with our usual open thread poll. Talk about anything you like — the fragrance you’re wearing today, the fragrance you’re thinking you never wear and might as well get rid of, whatever. Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer... Read the rest of this article »

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Ingredients

Be Rosy by Rosy & Earnest Winner

Be Rosy by Rosy & Earnest composed by master perfumer Nathalie Feisthauer is EWG Verified, every ingredient disclosed. The post Be Rosy by Rosy & Earnest Winner appeared first on ÇaFleureBon Perfume Blog.

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Industry

The daily lemming

An old school lemming for Amelia Earhart's birthday: Lavender Smelling Salts from Santa Maria Novella. "Sali di lavanda was an ancient pharmacological remedy, known as a stimulant. The combined pungent odor of ammonia and fresh lavender scent stimulate the senses and purify the air." $20 for 15 ml at Beautyhabit.

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Launches

Prada Paradoxe Sweet Chemistry ~ new perfume

Prada has introduced Paradoxe Sweet Chemistry, a new fruity floral gourmand fragrance for women. Paradoxe Sweet Chemistry is a flanker to 2022’s Paradoxe, and follows 2025’s Paradoxe Radical Essence... Read the rest of this article »

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Industry

Friday scent of the day 7/24

Happy Friday and happy National Tequila Day! Birthdays: Amelia Earhart, Zelda Fitzgerald, Jennifer Lopez. Our community project for today: celebrate Amelia Earhart’s birthday by wearing something adventurous, something inspired by her life, a perfume inspired by Earhart or by flight in general, or ...? As always, the more tenuous but creative the connection, the better. What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project. Thank you to carole for mentioning Guerlain Jicky earlier in the week. I do think it’s the perfect fit with Earhart’s style, so that’s what I went with today... Read the rest of this article »

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Launches

The retailer’s first dedicated masstige men’s fragrance brand

The launch pushes Snif into a men’s fragrance assortment still largely ed [sic, presumably they meant dominated?] by established designer names. Ulta currently spotlights brands including Ralph Lauren and Calvin Klein in its men’s fragrance lineup, with Chanel, Dior and Givenchy represented through its wider luxury fragrance offer. Edwards said Notewrks will be the retailer’s first dedicated masstige men’s fragrance brand, targeting the gap between mass cologne and a prestige assortment where, according to Snif, around 85% of sales come from products priced at $90 or more. — Read more in Snif and Ulta are betting male teenage ‘fragheads’ can become a serious retail business at Glossy.

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Industry

Mancera Paris Intense French Riviera Winner

Mancera Paris Intense French Riviera is a step up in strength and longevity (10 hours +) from the original with the citrus lasting throughout The post Mancera Paris Intense French Riviera Winner appeared first on ÇaFleureBon Perfume Blog.

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Launches

Nest Cardamom Latte ~ new fragrance

Nest Fragrances will launch Cardamom Latte, a new spicy gourmand fragrance, in August... Read the rest of this article »

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Industry

The daily lemming

Count me in as a definite maybe: Swiffer Lemon dusters. "Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America's most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off. By combining Swiffer's trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience", available in regular and heavy duty refills and starter kits. Target has the heavy duty refills for $15 for a box of 11.

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