Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Latest briefs

Industry

Melia Lei by Providence Perfume Co Winner

Melia Lei by Providence Perfume Co is a luxurious frangipani tropical fragrance just in time for summer swelter in the Western Hemisphere The post Melia Lei by Providence Perfume Co Winner appeared first on ÇaFleureBon Perfume Blog.

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Launches

Ariana Grande Cloud Aurora ~ new perfume

Singer Ariana Grande will launch Cloud Aurora, a new gourmand fragrance for women, later this month. Cloud Aurora is a flanker to 2018’s Cloud, and follows 2023’s Cloud Pink... Read the rest of this article »

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Launches

Carolina Herrera Peccato Nobile ~ new fragrance

Carolina Herrera has launched Peccato Nobile, a new unisex gourmand addition to the Herrera Confidential collection... Read the rest of this article »

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Industry

Friday scent of the day 7/3

It’s Friday and the start of the long (250!) Independence Day weekend in the US. Our community project for today: celebrate by declaring your own independence from whatever no longer serves you, and mark the occasion with the appropriate fragrance. What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project. I’m still at the lake, and still commando. I suppose I am declaring my independence from the need to wear perfume every day? It is frankly too hot to wear perfume anyway. (Lame, sorry, I will not take any points at all...) Read the rest of this article »

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Launches

20 days

International Flavors & Fragrances (IFF) has launched Sensora, a patent-pending pro-fragrance technology touted to make scents last longer and evolve over time. The technology works by using light to trigger the controlled release of fragrance, with its first application in liquid detergents. According to IFF, the platform delivers scents that can last up to 20 days after activation and comes amid heightened consumer demand for longer-lasting fragrances. — Read more in IFF introduces long-lasting light-activated fragrance tech at Personal Care Insights.

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Launches

Maison Margiela Lost Eden ~ new fragrance

Maison Margiela has launched Lost Eden, a new unisex fragrance joining the Fantasy collection in the Replica series... Read the rest of this article »

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Industry

The daily lemming

From Granado, the Yes, Nós Temos Banana duo: "...a tropical celebration of Brazilianness: irreverent, enveloping and authentic! The creation brings together the green freshness of the leaves, the creamy softness of the pulp and the sweetness of the fruit", with 25 ml Eau de Parfum and 150g bar soap, $65 at Nordstrom.

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Industry

Starlicious

A quick spot for the Mugler Starlicious trio.

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Industry

Thursday scent of the day 7/2

Happy Almost-Friday! It’s also World UFO Day, and the second day of National Ice Cream Month. Birthdays: Thurgood Marshall, Larry David, Jerry Hall. What fragrance are you wearing? I am commando for a day at the lake, again. Reminder: 7/3 is Independence Day weekend in the US... Read the rest of this article »

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Industry

This might sound unhinged

This might sound unhinged, but trust me — it's the ultimate fragrance life hack. I can love a perfume, but once I apply it to my décolletage or neck, it can become overwhelming. A simple workaround is to spray the bottom of your pants instead; the calf or ankle area is the sweet spot. — Read more in 7 Weird Perfume Habits That Make Me The Best-Smelling Person In The Room at Refinery29.

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