Important fragrance news in a quick brief

Industry

Sasva FRUIT DU PARADIS by Hamid Merati Kashani evokes a a sun-drenched mango orchard, and is a nostalgic homage to summer in India. The post Sasva FRUIT DU PARADIS Winner appeared first on ÇaFleureBon Perfume Blog.

Industry

Natalie Portman for Miss Dior (this includes some new footage and some footage from prior commercials).

Industry

Happy Friday and happy National Creamsicle Day! Our community project for today: wear a creamsicle fragrance, if you have one. (And you can find lots of suggestions — including layering combos — in the comments to 5 perfumes: consider the creamsicle). This is a repeat from 2020. What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project. I completely failed...I tried a layering combination of DIY Sweet Orange Lotion, Hermès Elixir des Merveilles and Maya Njie Vanilj, which I thought might produce something like a creamsicle cookie, but nope, no creamsicle whatsoever... Read the rest of this article »

Industry

A recent study in PLOS Biology explored how positive scent memories from early life form, survive, and change inside the brain. Through a human survey and a series of mouse experiments, the study traces these memories from their first roots in the olfactory bulb to the wider networks that carry their emotional meaning later in life. — Read more in How the Scent of Childhood Takes Root in the Brain at Psychology Today.

Industry

Akuura Kulak of Aroma Sanctum Perfumes grew up in Salem, Massachusetts and has diverse interests- art, horses, astrology, and the mystical. The post Profiles in American Perfumery: Akuura Kulak of Aroma Sanctum Perfumes +A Magical Giveaway appeared first on ÇaFleureBon Perfume Blog.

Launches

French niche line Memo has launched Darling Point, a new fragrance in the brand’s Graines Vagabondes collection... Read the rest of this article »

Launches

Calvin Klein has launched Euphoria Signature Elixir, a new fragrance for women. Euphoria Signature Elixir is an addition to the Euphoria Elixir Collection, and a flanker to 2005’s Euphoria... Read the rest of this article »

Industry

Ella McCutcheon for Jean Paul Gaultier La Favorite.

Industry

Happy Almost-Friday! It’s also International Lefthanders Day and Alfred Hitchcock’s birthday. What fragrance are you wearing? I’m in Fendi Theorema layered over DIY Sweet Orange lotion. Reminder: on 8/14, for National Creamsicle Day, wear a creamsicle fragrance, if you have one... Read the rest of this article »

Industry

For Oswaldo Maciá, a pioneer in the field of olfactory art, the appeal of using scent is partly practical. “I don’t know how many biennales I have done, but you will have hundreds of people passing in front of your work. They won’t watch a half-hour video or listen to a three-minute piece. Smell is the only language that can instantly hit the brain.” — Read more in Follow Your Nose: From provocative perfumes to show‐specific scents, olfactory art is moving into the mainstream at Ocula.

Industry

Perfume PosseCarded Samples Portia Sniffed August 2026 OK Posse! There have been dozens of carded samples on or around my desk for ages. Some of them may have been sitting here for years. Yes, that is the kind of messy MoFo you’re dealing with. Today I thought... Continue Reading → Perfume PosseCarded Samples Portia Sniffed August 2026