The retailer’s first dedicated masstige men’s fragrance brand

The launch pushes Snif into a men’s fragrance assortment still largely ed [sic, presumably they meant dominated?] by established designer names. Ulta currently spotlights brands including Ralph Lauren and Calvin Klein in its men’s fragrance lineup, with Chanel, Dior and Givenchy represented through its wider luxury fragrance offer. Edwards said Notewrks will be the retailer’s first dedicated masstige men’s fragrance brand, targeting the gap between mass cologne and a prestige assortment where, according to Snif, around 85% of sales come from products priced at $90 or more. — Read more in Snif and Ulta are betting male teenage ‘fragheads’ can become a serious retail business at Glossy.