Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Latest briefs

Industry

154 Cologne by Jo Malone

Perfume Posse154 Cologne by Jo Malone Hiya Posse, If you’ve been reading for a while you’ll know that my husband Jin has become a bit of a perfumista himself. He has a collection of interesting things, mostly a few years old, that he has fallen in... Continue Reading → Perfume Posse154 Cologne by Jo Malone

Perfume Posse

Events

Fugazzi Pomegranoudh Extrait Winner

The US launch event for Fugazzi Pomegranoudh Extrait reflected that mood with spritzes of the fragrance passed alongside pomegranate margaritas The post Fugazzi Pomegranoudh Extrait Winner appeared first on ÇaFleureBon Perfume Blog.

ÇaFleureBon

Industry

The Best Perfumes Of 2026, So Far

For my rundown of the best perfumes of the year so far, please click on this Substack link: the best perfumes of 2026, so far. Persolaise The post The Best Perfumes Of 2026, So Far appeared first on .

Persolaise

Launches

Boss Bottled Beyond for Her by Hugo Boss ~ new fragrance

Hugo Boss has launched Boss Bottled Beyond for Her, a new fragrance for women. Boss Bottled Beyond for her is the feminine counterpart to last year’s Boss Bottled Beyond for Him... Read the rest of this article »

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Launches

Akro Heat ~ new fragrance

Akro, the niche line of perfumer Olivier Cresp, has launched Heat, a new unisex aromatic fragrance... Read the rest of this article »

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Industry

The occasional lemming

From Heretic, another room spray in collaboration with the Edward Gorey Charitable Trust, this one (possibly) perfect for riding out a heat dome: Sumptuous Afternoon. "Sumptuous Afternoon captures the unsettling brightness of a garden party that has gone on far too long: tart Victorian lemonade steeped with black tea, freshly clipped hedges exhaling their green insistence, and sun-warmed linens drifting lazily toward decay." $45 for 200 ml at Revolve.

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Industry

Wednesday scent of the day 7/1

Rabbit rabbit rabbit! It’s July, and Canada Day. Also, International Reggae Day, National Gingersnap Day and International Joke Day. Birthdays: George Sand, Estée Lauder, Debbie Harry, Princess Diana. What fragrance are you wearing? I am commando for a day at the lake. I am also way behind on comments (I have not read Tuesday yet) and hope to catch up tonight. Reminder: 7/3 is Independence Day weekend in the US... Read the rest of this article »

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Ingredients

In the jasmine fields of the Nile Delta

In the jasmine fields of the Nile Delta, flower picking happens before dawn, when the flowers are still closed and their oil is most concentrated. Just a few years ago, a picker could gather around six kilograms of blossoms in a single night. Now, the same hands bring in two or three, and it can take more than eight hours to fill a single basket. The heat that has settled over Egypt is thinning the harvest and, with it, the scent itself, weakening the oil that makes the flower worth bending over in the dark to collect. — Read more in Climate Change Is Coming for Your Signature Scent at Ethos.

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Industry

Post B-Day Whining

Perfume PossePost B-Day Whining Thanks to you all for the birthday wishes- you made turning 39 as comforting as always. I’d like to tell you that I did all sort of spectacular and interesting things. I didn’t. I didn’t even have the heat as... Continue Reading → Perfume PossePost B-Day Whining

Perfume Posse