Industry
The fragrance trends defining fall 2026But the fragrance trends defining fall 2026 demand more, says Jenine Guerriero, Givaudan’s head of marketing and consumer insights for fine fragrance North America. “For years, fall fragrance was defined by familiar expressions of coziness: sweet gourmands, warm spices, and comforting seasonal notes,” she says. “Today’s consumers are looking for fragrances that feel more layered, more intentional, more culturally inspired and ultimately more impactful.” Everything’s deeper now. We want more emotion, fun, and creativity from fragrance, and that’s evident in all the buzziest perfume launches for fall. The biggest notes? Rice, sesame, pandan, honey, single-origin teas, chestnut, and saffron. — Read more in Experts Say Fall 2026 Will Smell Like These Notes at Cosmopolitan.
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