Mazag

Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Industry

Womanity by Thierry Mugler

Perfume PosseWomanity by Thierry Mugler Do you remember Posse? It’s 2010 and Mugler has been riding on its flankers game for a few years. Suddenly the buzz of a NEW Mugler perfume coming. The ads arrive in Aussie magazines long before bottles appear. International flight... Continue Reading → Perfume PosseWomanity by Thierry Mugler

Perfume Posse

Read brief

Latest briefs

Launches

Victoria’s Secret Bombshell Desire ~ new fragrance

Victoria’s Secret has launched Bombshell Desire, a new fruity woody flanker to 2010’s Bombshell fragrance for women. (The last in the series: Bombshell Bronze...) Read the rest of this article »

Now Smell This

Launches

Byredo Havana Tonka ~ new fragrance

Niche line Byredo has introduced Havana Tonka, a new addition to the Night Veils collection... Read the rest of this article »

Now Smell This

Launches

Room 1015 Kokoa Bang ~ new fragrance

French niche line Room 1015 has launched Kokoa Bang, a new fragrance... Read the rest of this article »

Now Smell This

Industry

Wednesday scent of the day 9/30

It’s Hump Day and the last day of September. (A few PSAs: the swapmeet starts on Saturday. We are not going to do a damage poll in October, sorry, but if you like, report what you bought last quarter in this Friday’s scent of the day poll. Last, I am not sure if I will manage to post a scent of the day poll on Thursday...if I don’t, remember your rabbits and I’ll see you on Friday.) What fragrance are you wearing? I’m in Hermès Brin de Réglisse. Reminder: Personal matters are still taking up much of my time... Read the rest of this article »

Now Smell This

Ingredients

The daily lemming

The first batch of Brach's Ode to Candy Corn sold out on September 22, but a second batch will be released tomorrow at 7 pm ET, if you care to try to get your hands on one. "Brach's Ode to Candy Corn blends notes of creamy vanilla, spun sugar and honey to capture the unmistakable experience of enjoying the tri-colored treat – a scent crafted by the brand that knows candy corn best", $22 for 50 ml Eau de Parfum, at CandyCornSeason.

Now Smell This

Launches

Imaginary Authors Impassable Wilderness ~ new fragrance

Indie brand Imaginary Authors has launched Impassable Wilderness, a new fragrance in collaboration with the Wildwood movie, opening in October.... Read the rest of this article »

Now Smell This

Launches

Emphasis on umami scents

The emphasis on umami scents in fragrances arrives alongside the West’s continued attention on Asian beauty trends, as South Korean and Chinese beauty in particular garner surging interest. “Neo-gourmand creations are becoming more complex, unexpected, and textural, while umami introduces savory, fermented, and deeply mouth-watering facets into the perfumer’s palette,” says CPL Aromas. — Read more in Umami-inspired scents trigger savory shift in gourmand fragrance at Personal Care Insights.

Now Smell This

Industry

On Heat and Balmain Cuir Élysées

Perfume PosseOn Heat and Balmain Cuir Élysées So in my comments on Cinnamon’s post for this week (and I forgot to write on that how cute is her house?) I noted that the Autumnal Equinox has brought us cooler nights but oddly, warmer days. Like into the... Continue Reading → Perfume PosseOn Heat and Balmain Cuir Élysées

Perfume Posse

Industry

Armani Prive Cuir Dore & Cuir Rubis ~ new perfumes

Giorgio Armani has launched Cuir Doré and Cuir Rubis, two new fragrances in the Armani Privé range. Cuir Doré and Cuir Rubis join Cuir Nu in the La Collection des Mille et une Nuits series (and see also prior entries Cuir Zerzura, Cuir Majesté and Cuir Noir)... Read the rest of this article »

Now Smell This