Important fragrance news in a quick brief

Industry

A quick spot for the Mugler Starlicious trio.

Industry

Happy Almost-Friday! It’s also World UFO Day, and the second day of National Ice Cream Month. Birthdays: Thurgood Marshall, Larry David, Jerry Hall. What fragrance are you wearing? I am commando for a day at the lake, again. Reminder: 7/3 is Independence Day weekend in the US... Read the rest of this article »

Industry

This might sound unhinged, but trust me — it's the ultimate fragrance life hack. I can love a perfume, but once I apply it to my décolletage or neck, it can become overwhelming. A simple workaround is to spray the bottom of your pants instead; the calf or ankle area is the sweet spot. — Read more in 7 Weird Perfume Habits That Make Me The Best-Smelling Person In The Room at Refinery29.

Industry

Perfume Posse154 Cologne by Jo Malone Hiya Posse, If you’ve been reading for a while you’ll know that my husband Jin has become a bit of a perfumista himself. He has a collection of interesting things, mostly a few years old, that he has fallen in... Continue Reading → Perfume Posse154 Cologne by Jo Malone

Industry

Francesca Bianchi Perfumes Candy from Strangers shifts between light, shadows, violet-powdered sweetness, and subversive leathery darkness The post Francesca Bianchi Perfumes Candy from Strangers (Francesca Bianchi) 2026 +Sweet Seduction Giveaway appeared first on ÇaFleureBon Perfume Blog.

Events

The US launch event for Fugazzi Pomegranoudh Extrait reflected that mood with spritzes of the fragrance passed alongside pomegranate margaritas The post Fugazzi Pomegranoudh Extrait Winner appeared first on ÇaFleureBon Perfume Blog.

Industry

For my rundown of the best perfumes of the year so far, please click on this Substack link: the best perfumes of 2026, so far. Persolaise The post The Best Perfumes Of 2026, So Far appeared first on .

Launches

Hugo Boss has launched Boss Bottled Beyond for Her, a new fragrance for women. Boss Bottled Beyond for her is the feminine counterpart to last year’s Boss Bottled Beyond for Him... Read the rest of this article »

Launches

Akro, the niche line of perfumer Olivier Cresp, has launched Heat, a new unisex aromatic fragrance... Read the rest of this article »

Industry

A spot for Chanel No. 5. In French with English subtitles.

Industry

From Heretic, another room spray in collaboration with the Edward Gorey Charitable Trust, this one (possibly) perfect for riding out a heat dome: Sumptuous Afternoon. "Sumptuous Afternoon captures the unsettling brightness of a garden party that has gone on far too long: tart Victorian lemonade steeped with black tea, freshly clipped hedges exhaling their green insistence, and sun-warmed linens drifting lazily toward decay." $45 for 200 ml at Revolve.

Industry

Rabbit rabbit rabbit! It’s July, and Canada Day. Also, International Reggae Day, National Gingersnap Day and International Joke Day. Birthdays: George Sand, Estée Lauder, Debbie Harry, Princess Diana. What fragrance are you wearing? I am commando for a day at the lake. I am also way behind on comments (I have not read Tuesday yet) and hope to catch up tonight. Reminder: 7/3 is Independence Day weekend in the US... Read the rest of this article »