Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Latest briefs

Ingredients

Thursday scent of the day 7/9

Happy Almost-Friday! It’s also National Sugar Cookie Day. Birthdays: Oliver Sacks, Tom Hanks. RIP Bonnie Tyler. What fragrance are you wearing? More points for me today, in Ormonde Jayne Frangipani. Reminder: on 7/10, wear a perfume with a lime note, if you have one... Read the rest of this article »

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Industry

A ​year early

Coty is exiting Gucci Beauty a year earlier than planned, while L’Oréal is accelerating one of the beauty industry's biggest luxury wins, marking a strategic reshuffling that could have ripple effects across prestige fragrance, beauty licensing and competitive investment. Under a newly announced agreement, Coty will transition the Gucci Beauty license back to Kering in exchange for approximately $400 million, with the company continuing to operate the business through at least June 30, 2027. — Read more in Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize at Global Cosmetic Industry. Coty said on Tuesday it had agreed to return the Gucci Beauty license to Kering for about $400 million... The New York-based company will use most of the proceeds to pay down debt, with some capital earmarked for investment in key brands including BOSS and Marc Jacobs, a person familiar with the ​matter said. — Read more in Coty exits Gucci license early to raise cash for turnaround at Reuters. Coty will receive $400 million for the early termination of the licence agreement, which was set to expire in 2028, and to provide it with funds to continue running the business until at least June 30, 2027. The possibility of an early termination had been floated since October 2025 when Kering sold its beauty business, including the licences for its fashion brands like Bottega Veneta and Balenciaga, as well as beauty brands like perfumer Creed to L’Oréal for $4.6

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Industry

Let’s Pretend by Etat Libre d’Orange Winner

Nisrine Bouazzaoui-Grillié's Let's Pretend by Etat Libre d’Orange, is fresh with fruity and wood notes that seem weightless yet mysterious. The post Let’s Pretend by Etat Libre d’Orange Winner appeared first on ÇaFleureBon Perfume Blog.

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Industry

Boss Orange for Men by Hugo Boss

Perfume PosseBoss Orange for Men by Hugo Boss Hey Posse! You’ll know the name Rodrigo Flores-Roux. As close to perfume royalty as such a title could offer. Over 200 perfumes signed by him and counting. Celebrating its 15th year but now only available through the discounters, very reasonably... Continue Reading → Perfume PosseBoss Orange for Men by Hugo Boss

Perfume Posse

Launches

Yves Saint Laurent Black Opium Pink Glaze ~ new fragrance

Yves Saint Laurent has introduced launch Black Opium Pink Glaze, a new floral gourmand flanker to 2014’s Black Opium, which was a flanker to 1977’s Opium... Read the rest of this article »

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Launches

Yves Saint Laurent Libre Santal Couture ~ new fragrance

Yves Saint Laurent has launched Libre Santal Couture, a new limited edition flanker to 2019’s Libre fragrance for women. Libre Santal Couture follows last year’s Libre Vanille Couture... Read the rest of this article »

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Ingredients

Serenity Blend by Roja London Winner

Serenity Blend by Roja London is tranquil and meditative with an infusion of chamomile, Black Tea, and Maté Tea blending with florals, soft woods musk. The post Serenity Blend by Roja London Winner appeared first on ÇaFleureBon Perfume Blog.

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Launches

The daily lemming

More money than you know what to do with? How about the Colognes Woody Wagon from Louis Vuitton: "Louis Vuitton and Alex Israel join forces to unveil the Colognes Woody Wagon, an exceptional piece produced in a limited edition of 66 as a nod to the legendary Route 66 and containing the six Colognes Perfumes of the collection. An icon of Californian culture, instantly recognizable for its wood paneling, the Woody Wagon has long occupied a unique place in the mythology of the American West. Reinterpreted with the savoir-faire typical of the Maison and its uncompromising standards, it becomes a one-of-a-kind creation at the point where design, art and perfume meet.​" The top lifts off to reveal 100 ml bottles of Afternoon Swim, Pacific Chill, Sun Song, California Dream, City of Stars and On the Beach​. $11,700.

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Ingredients

Daisy Mist

A spot for the Daisy Mists from Marc Jacobs: Lemon Spritz, Mandarin Fizz, Tropical Glow and Vanilla Gourmand.

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Ingredients

Wednesday scent of the day 7/8

It’s Hump Day and Math 2.0 Day. A quick reminder that Donatella will drop by tomorrow! Birthdays: Louis Jordan, Billy Eckstine, Elisabeth Kübler-Ross, Anjelica Huston. What fragrance are you wearing? Me: lime points, in Diptyque Oyedo. Reminder: on 7/10, wear a perfume with a lime note, if you have one... Read the rest of this article »

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Industry

Scent is a powerful thing

Scent is a powerful thing. In people, it’s connected to taste, memory, even cognitive health. For wildlife, smell can even dictate survival. But researchers are increasingly concerned about odor pollution, when the chemicals we add to the environment either overwhelm the existing smellscape with their own scent, or they change the existing scents at the molecular level. — Read more in Pollution is changing how the world smells at The World from PRX.

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Industry

Summer Rerun: Tabac Original by Maurer & Wirtz

Perfume PosseSummer Rerun: Tabac Original by Maurer & Wirtz This weekend I actually did some chores. Cleaning and rearranging stuff and going through clothing to get rid of things that don’t fit anymore. I will also try to keep in check the smug look I will give myself when... Continue Reading → Perfume PosseSummer Rerun: Tabac Original by Maurer & Wirtz

Perfume Posse