Important fragrance news in a quick brief

Follow the latest launches and trends in the fragrance world from specialist sources, with a short brief and a direct link to the original source.

Latest briefs

Launches

Juliette Has A Gun Purple Trouble ~ new fragrance

Juliette Has A Gun will launch Purple Trouble, a new fruity musky fragrance. The tag line: a blackberry that refuses to behave... Read the rest of this article »

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Ingredients

Les Recoltes Majeures 2026

From Dior, Les Récoltes Majeures for 2026, in La Rose, and below the jump, Le Muguet. You can see last year’s models here. Read the rest of this article »

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Ingredients

Friday scent of the day 7/10

Happy Friday and happy Piña Colada Day! It’s also Nikola Tesla Day. More birthdays: Marcel Proust, Mavis Staples, Arlo Guthrie, Arthur Ashe. PSA: the summer reading poll starts tomorrow. Our community project for today: wear a perfume with a lime note, if you have one. What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project. I’m taking lime points (and smelling fantastic...I always forget how much I love this one) in Parfums de Nicolaï Eau Exotique. Read the rest of this article »

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Industry

Chocolate odors right before and between sets of resistance exercise

"Exposing moderately trained men to chocolate odors right before and between sets of resistance exercise significantly increased their overall training volume without increasing their perceived exertion," said senior author Dr. Mohamed Nashrudin bin Naharudin, an assistant professor at the Faculty of Sports and Exercise Science at the University of Malaya. "Seeing a substantial increase in repetitions without the athletes feeling like they were exerting themselves any harder is a fascinating psychobiological outcome." — Read more in The smell of dark chocolate could make a leg workout easier, even on an empty stomach at Medical Xpress.

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Industry

The damage so far: second quarter 2026 buying poll

Donatella, Our Lady of Scented Mercy,1 resting up after her cameo in The Devil Wears Prada 2 and her appearance at the Met Gala, is ready to hear the confessions of her flock, so please report what you bought in the 2nd quarter (April, May and June) of 2026. As usual, I bought nothing, and shockingly, I am still not running low on perfume. As always, report your purchases in the comments if you dare... Read the rest of this article »

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Launches

Fzotic Creosote ~ new fragrance

Indie perfumer Bruno Fazzolari’s Fzotic brand has introduced Creosote, a new* unisex fragrance... Read the rest of this article »

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Ingredients

The daily lemming

Aha, something affordable! From Dove's new limited edition Ice Cream Parlor collection at Target, Pistachio Gelato ("creamy pistachio gelato melting into sweet pieces of nougat and toffee vanilla popcorn") in Body Wash ($7.99), Body Mist ($6.99), Body Scrub ($7.99) and Antiperspirant ($7.99). At the moment, some of these are on a buy 2 / get 1 free deal, and others have a $2 off coupon. (Other flavors: Coconut Vanilla, Raspberry Sorbet and Strawberry Swirl).

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Ingredients

Thursday scent of the day 7/9

Happy Almost-Friday! It’s also National Sugar Cookie Day. Birthdays: Oliver Sacks, Tom Hanks. RIP Bonnie Tyler. What fragrance are you wearing? More points for me today, in Ormonde Jayne Frangipani. Reminder: on 7/10, wear a perfume with a lime note, if you have one... Read the rest of this article »

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Industry

A ​year early

Coty is exiting Gucci Beauty a year earlier than planned, while L’Oréal is accelerating one of the beauty industry's biggest luxury wins, marking a strategic reshuffling that could have ripple effects across prestige fragrance, beauty licensing and competitive investment. Under a newly announced agreement, Coty will transition the Gucci Beauty license back to Kering in exchange for approximately $400 million, with the company continuing to operate the business through at least June 30, 2027. — Read more in Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize at Global Cosmetic Industry. Coty said on Tuesday it had agreed to return the Gucci Beauty license to Kering for about $400 million... The New York-based company will use most of the proceeds to pay down debt, with some capital earmarked for investment in key brands including BOSS and Marc Jacobs, a person familiar with the ​matter said. — Read more in Coty exits Gucci license early to raise cash for turnaround at Reuters. Coty will receive $400 million for the early termination of the licence agreement, which was set to expire in 2028, and to provide it with funds to continue running the business until at least June 30, 2027. The possibility of an early termination had been floated since October 2025 when Kering sold its beauty business, including the licences for its fashion brands like Bottega Veneta and Balenciaga, as well as beauty brands like perfumer Creed to L’Oréal for $4.6

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Industry

Let’s Pretend by Etat Libre d’Orange Winner

Nisrine Bouazzaoui-Grillié's Let's Pretend by Etat Libre d’Orange, is fresh with fruity and wood notes that seem weightless yet mysterious. The post Let’s Pretend by Etat Libre d’Orange Winner appeared first on ÇaFleureBon Perfume Blog.

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