Ten years ago, the extrait was almost an anachronism

"Ten years ago, the extrait was almost an anachronism. Today, performance has become one of the main ways people judge a fragrance: longevity and sillage are what they review, share and compare," said Valeria Acevedo, managing director of Nez. "After the success of niche perfumery, the whole industry went looking for perceived value, and the Middle East, where very high concentrations are the norm, has reset the benchmark. There's also a less obvious factor: regulation has restricted many traditional sources of power in fragrance, so perfumers can use concentration to rebuild intensity." — Read more in Are Extraits de Parfum the New Growth Engine for Fragrances? at Women's Wear Daily via Yahoo!Shopping.