Partly practical

For Oswaldo Maciá, a pioneer in the field of olfactory art, the appeal of using scent is partly practical. “I don’t know how many biennales I have done, but you will have hundreds of people passing in front of your work. They won’t watch a half-hour video or listen to a three-minute piece. Smell is the only language that can instantly hit the brain.” — Read more in Follow Your Nose: From provocative perfumes to show‐specific scents, olfactory art is moving into the mainstream at Ocula.