Launches
A disco ball covered in spikes and perfumes everywhere you turn
Source: Now Smell This
Dim red lights, a disco ball covered in spikes and perfumes everywhere you turn. Sounds like the perfect setting for a night out, doesn’t it? That’s exactly how Jean Paul Gaultier envisioned its perfume club, which opened in early October at Lafayette Anticipations in Paris to celebrate the launch of its new women’s fragrance, La Favorite. As visitors discovered the perfume, they moved through spaces inspired by city streets, flower shops and patisseries, eventually arriving at JPG Club, a nightlife-inspired setting designed by Sophie Dries. — Read more in Forget traditional perfume shops, fragrances are now explored over cocktails and DJ sets at Vogue Adria.