Launches
20 days
Source: Now Smell This
International Flavors & Fragrances (IFF) has launched Sensora, a patent-pending pro-fragrance technology touted to make scents last longer and evolve over time. The technology works by using light to trigger the controlled release of fragrance, with its first application in liquid detergents. According to IFF, the platform delivers scents that can last up to 20 days after activation and comes amid heightened consumer demand for longer-lasting fragrances. — Read more in IFF introduces long-lasting light-activated fragrance tech at Personal Care Insights.