Launches
Grass
Source: Now Smell This
Gap Inc. is making its return to the beauty category with the launch of Gap Beauty, reintroducing its iconic fragrance collection. Launching in stores and online on July 30, the collection reimagines Gap’s signature fragrances—Dream, Grass, Heaven and Om—as eau de parfums, while introducing a new scent, Harmony. — Read more in Gap relaunches fragrance collection with debut of Gap Beauty at FashionNetwork. For the 2026 version, [perfumer Nicole] Mancini wanted to keep that call to nature but make [Grass] more complex with different facets of green notes—green mandarin, which reminds her of sun-warmed skin; violet leaf, which she says has a "touch of cucumber wetness"; vetiver, which is super grounding; and matcha tea through DSM-Firmenich's proprietary Smell-the-Taste technology. — Read more in Grass! Dream! Heaven! Gap Beauty Is Back, and We Scored a First Look at the Resurrected '90s Scents at Who What Wear.