Two answers that sound like they belong to different centuries

Ask a perfumer where scent is headed and you get two answers that sound like they belong to different centuries. One points to the lab, where an artificial-intelligence company is inventing molecules that have never before existed; the other points to the compost heap, where the industry is learning to make perfume out of what it used to throw away. Both are drawing real money, and both are chasing the same thing: a way off the short, costly list of flowers the business has leaned on for centuries. — Read more in How Luxury Perfume Made Peace With Its Own Garbage at Ethos.