The concentration of creative minds in the same few zip codes

The concentration of creative minds in the same few zip codes—people boldly forging their own paths across disciplines—has also created the space for first- and second-generation immigrants to build fragrance brands on their own terms, making room for unconventional ideas, identities, and perspectives. Take The New Savant: The six-year-old brand based in Gowanus infuses its candles with whimsy and complexity, crafting scent profiles that push back against the fragrance industry's tendency towards Eurocentrism and heteronormativity. — Read more in How Brooklyn Became an Incubator for Wildly Imaginative Indie Perfume Brands at Condé Nast Traveler.